Том 7, випуск 1

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https://ekmair.ukma.edu.ua/handle/123456789/24579

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Browsing Том 7, випуск 1 by Subject "article"

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    Does culture influence online customer engagement of university stakeholders: pandemic perspective
    (2022) Voropai, Olga; Pichyk, Kateryna; Chala, Nina
    The COVID-19 pandemic has significantly increased the role of social media in the communication policy of educational institutions. Ensuring the effective use of social networks to communicate with target audiences requires universities to understand, among other things, the importance of cultural context for the audience’s engagement. We analyzed the engagement rates (ER) in Facebook and Instagram for the most influential universities in the Eastern Partnership (EaP) countries to determine the influence of the country’s cultural characteristics. The study examines two hypotheses. H1: Stakeholders in collectivist cultures with a high level of power distance are more likely to increase online engagement when limited in offline communication. H2: High uncertainty avoidance countries with long-term orientation will demonstrate broader social media engagement. The results showed that the dynamics of stakeholder activity in the social networks Facebook and Instagram for the most influential universities in the Eastern Partnership countries do not depend on the country’s cultural profile. Thus, we can conclude that universities can expand their presence in the digital communication space while addressing representatives of their target audiences from different countries without differentiating their communication messages. The study results also indicate the prospects for expanding remote students’ mobility programs as they will not require different approaches to effective digital communication.
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    Financial stability and independence of municipalities in Ukraine
    (2022) Bui, Tetiana; Zenchenko, Anastasiia
    The article assesses the local budgets independence using statistiсal methods and includes system dynamics research with a simplified explanatory model of aggregated municipal deposits. Using the method of analytical equalization, the share of local budgets’ own funds was calculated, as they are a source of financial stability and independence. A system dynamics hypothesis and model revealed important feedback mechanisms that play a role in financial autonomy and general financial well-being of municipalities – a higher deficit drives a higher debt that drives a higher deficit back; lower local tax revenues will bring higher transfers in the upcoming year; negative population growth decreases consumption, labor force, and other indicators, etc. The general reason for low financial autonomy lies in high dependency on transfers and income-based taxes, while taxes that are classified as local lay on businesses, which need more support. Some aspects revealed the need for deeper research and addition to the model – municipal borrowing and property markets. The model has been validated and built confidence through various tests, but yet it has serious assumptions, limitations, and aspects outside of the model boundary. Nevertheless the model has a potential for expansion and solving mode issues regarding this system or to be recalibrated for specific reasons and areas. The research can be used by the municipalities in Ukraine and needs to be updated with new data and expanded.
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    Investment risk management specifics in ESG investing: CEE stock markets examining
    (2022) Kaminskyi, Andrii
    One of the most dynamic trends in the development of the modern market of financial investments is ESG investing. Investing which is based on the inclusion of Environmental, Social and Governance criteria into consideration. In this case, there is an actual problem of analysis mapping ESG criteria with investment risk management. This article considers specific features of inclusion ESG assessments into investment risk management. For this purpose, the S&P Global system of ESG scores was used. The assessments of market risk for both direct and portfolio investments were considered. The dichotomy between the approaches of diversification and prioritization based on ESG criteria had been identified. The article offers expansion of portfolio risk management within the framework of a three-criteria optimization model (risk, return, and ESG score based criteria). The article justifies the investment decision on the basis of construction of an effective set of pair "risk – ESG score" which provides an analogue of the classical frontier line in modern portfolio theory. The implementation of this approach was carried out to the companies included into stock index baskets of three Central and Eastern European (CEE) stock markets: Poland, Czech Republic and Hungary.
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    Sovereign debt in a post-war period: endogenous opportunities and exogenous challenges for Ukraine
    (2022) Hryhoriev, Hennadii
    The purpose of this study is to present possible scenarios for assessing the levels of Ukraine’s sovereign debt burden in the context of the cumulative effect of Ukraine’s pre-war and post-war debt accumulation to avoid sovereign debt overload or even sovereign default and achieve debt relief. The methodology of the article is based on the theory of international finance using the scientific method of system dynamics as an applied method of analysis. The main purpose of the article was to find the way out of the concession debt trap, but the Russian military aggression against Ukraine in February 2022 significantly changed the purpose of the analysis. As a result, as far as possible, an element of military economics was added to the article. The dynamic interpretation of the research problem is formulated as: "What are the possible dynamics of falling into a sovereign debt trap and, ultimately, into political dependence through external infrastructure financing before and after the war, and how can such a trap be avoided?" It is necessary to recognize such a trap in advance, because, fortunately, Ukraine has not yet fully got there. The results of the study are important in the application of the national debt policy model.
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    Tendencies and consequences of migration from Ukraine
    (2022) Slaviuk, Nataliia; Tashlyk, Anastasiia
    The article devotes to the topic of migration from Ukraine. Currently the massive flow of emigrants from Ukraine can be observed, which was caused by the Russian aggression. Definitely, it will influence the Ukrainian economy. In the article the tendencies of emigration from Ukraine since the year 2000 and the current flow and problems are analyzed. The main consequences of emigration in the current conditions are evaluated. It is mentioned that the influence of migration can have a long-lasting effect on the economy of the country. It is obvious that it is important to return people to Ukraine and to take special measures on the governmental and municipal levels. The methodology of econometric analysis is used to analyze the influence of factors on the migration in the country in the pre-war period. It is obvious that the main reason for emigration nowadays is the war in the country, and the decision of people to return will be influenced by the safety in the country, social conditions and the state of economy. It is crucial to define the economic factors, which will influence the decision of people for migration or returning to Ukraine. It is noted that employment and income, economic growth and perspectives of reconstruction and development of the country are important.