Кафедра маркетингу та управління бізнесом
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Browsing Кафедра маркетингу та управління бізнесом by Author "Khrapkina, Valentyna"
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Item Development of remote identification the enterprises by digital technologies(2021) Sova, Olena; Ganushchak, Tetiana; Khrapkina, Valentyna; Onyshchenko, OksanaThe article is devoted to the formulation of electronic remote identification of enterprises by digital technologies. The paper determines a practical aspect of using electronic remote identification between the bank and the organizations. The article emphasizes that BankID system has great social importance and wide practical application in Nordics and Ukraine. It is analyzed the level of Ukrainian enterprises’ computerization in various industries. The shares of some industries in the structure of the Ukrainian’s GDP with the construction of a trend line are given. Authors compare states of electronic identification in the northern countries and advantages of BankID systems. The recommendations for improvement electronic remote identification the enterprises by digital technologies are made.Item Economic security at the Ukrainian and Moldovan enterprises(2021) Khrapkina, Valentyna; Ganushchak, TatianaIn the conditions of financial and economic crisis during a pandemic in the world. Ukrainian and Moldovan enterprises operate in conditions of uncertain and incomprehensible changes in a competitive market, as well, as under imperfect financial, economic and organizational and legal mechanisms for providing funding security. Business entities interact with numerous counterparties, who pursue their own interests and create obstacles and threats environment. Ways to ensure the economic security of the enterprises must be formed and implemented by solving complex problems, which are related to the difficulties of control and worldview today. The environment in the system of economic security of the enterprise, for comparison of changes in dynamics, assessment of the state, quickly makes making management decisions depending on the field of activity. Achieve a high level of economic security as an element of the state economic security is to combat fraud, corruption and abuse of office. Ensuring the economic security of an individual helps strengthening economic security in the country as a whole and counteract various types of economic fraud. According to ACFE data, approximately 5% of company income is lost as a result of fraud cases, in Ukraine, according to Kreston GCG, this figure makes up 5-15%. According to the KPMG research data, Ukraine occupies the 6th place in the field of robbery and fraud operations committed by the company employees. The annual loss of the income because of illegal action may constitute 7%. Almost 80 % of the losses in Ukrainian companies are the deliberate actions or those neglecting the official duties by a certain number of the employees. In the course of the research, it was found that 56% of the companies pointed to the fact that they don’t have a legal system to counteract economic and financial fraud, 37% of the companies recognize the formal scheme to counteract the fraud. About 80% of the losses are done by the staff of the company themselves. Only 20% of the computer hacking comes from outside. All in all, these problems may cost the company from 6 to 9% of the income. [1, p. 248-249] The economic security of the enterprise significantly affects the dynamics of the national economy as a whole. In modern conditions, companies are forced to produce less. Demand has declined significantly, and many contracts with foreign partners have been terminated. The population consumes less impulsive goods, invests less in deposits, are unable to repay loans and mortgages. Moldova has a small and open, cash-based economy and remains one of the poorest countries on the European continent. The agricultural sector of the economy is development in Ukraine and Moldova.Item Innovative Inclusion of Brand Management of Food Enterprises in the Conditions of World Price Volatility(2024) Khrapkina, Valentyna; Matukova, Hanna; Hurman, Olena; Korovina, Olena; Tsymbalyuk, YuriyThe article substantiates the determinants of innovative inclusion of brand management of food enterprises on the basis of a benchmarking approach, which allows managing the capitalization of entities, assessing the sensitivity of brand capital to the volatility of domestic and global market prices. The method of comprehensive evaluation is presented and the classifier of the integral of objects of the internal and external environment of effective use of brand capital of food enterprises is developed. It has been proven that the economic effect of innovative activities of food enterprises is the main internal source of growth in their market value, provided that the negative market factors of the external environment are levelled. The model of the integration of brand capital into the general capitalization management system of the food enterprises is given. The rate of growth of capital investment in innovation is analyzed and the structure of financing inclusiveness of brand capital (intangible assets) of food enterprises of the Ukraine is determined. The global supply balance of the main groups of products to exporting countries and the level of volatility of world prices according to the FAO’s food index are presented. Calculated correlation dependence of profit on interest futures spot contracts (USDC) of food enterprises on a set of variable indicators. The forecast value of capitalization (market value) of food enterprises of the Ukraine was determined due to the annual increase in the value of brand capital.Item Optimization of strategic management of marketing and logistics of companies as part of the implementation of artificial intelligence(2024) Al-Ababneh, Hassan Ali; Al-Olima, Safa Suliman; Alrhaimi, Salem A. S.; Al Muala, Ayed Moh'd; Popova, Olga; Khrapkina, ValentynaThe goal of the study is determining the key aspects of optimizing the strategic management of marketing and logistics of modern companies as part of the realization of artificial intelligence technologies. It has been determined that scaling a business and ensuring its profitability is possible by optimizing business processes and management strategies using the implementation of artificial intelligence technologies. The key aspects of automation of marketing and logistics management strategies of companies and their optimization based on the application of artificial intelligence technologies are substantiated. The main trends in the development of artificial intelligence technologies in the global economy are conceptualized. The evolution of artificial intelligence technologies in the world and its impact on the activities of companies is structured with an argument for the main directions and tools. It has been proven that the application of artificial intelligence into the marketing and logistics strategies of companies determines their transformational development and maximum optimization. To determine the key aspects of optimizing the strategic management of marketing and logistics of companies under the influence of artificial intelligence, multifactor correlation and regression analysis tools were used. The correlation between key indicators of marketing (sales volumes) and logistics (logistics efficiency index), their close relationship and an assessment of the impact of artificial intelligence technologies on the transformation of management strategies of modern companies has been determined. Theoretical and scientific-practical recommendations have been formed that are complete and reliable and can be applied in practice when optimizing the marketing and logistics management strategy companies.