The problems of the impact of globalization on the world and the Ukrainian media as well as on the
Ukrainian national identity, in the context of media activities during the revolution, are addressed in the
article. The democratic functions of the media provide a theoretical platform needed to describe the inadequacies
of the world media coverage during conflicts. The comparison of different situations faced by the
media during revolutions in Serbia and Ukraine is offered. The chronological pattern is used to analyze the
issues faced by the media.