Том 8, випуск 1

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Browsing Том 8, випуск 1 by Subject "behavioral science"

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    Management of virtual teams: behavioral aspects
    (2023) Humenna, Oleksandra; Synytsya, Maksym
    Since the announcement of the COVID-19 pandemic, the vast majority of companies have switched their employees to remote work. This has led to a number of problems, both technical and psychological. Technical problems related to online work are accompanied by questionable employee productivity and an unsatisfactory psychological climate in virtual teams. In order to address these shortcomings of working in virtual teams, the purpose of the article is to systematize employees’ feedback on the specific positive and negative aspects of remote work, and to propose effective methods for improving the efficiency of such work, using the principles of behavioral economics already tested in practice. The paper attempts to describe the importance of a comprehensive approach to evaluating work in virtual teams, which is based not only on the analysis of the effectiveness of such work, but also on the moral and psychological state of the team. It is also shown that behavioral principles (including various motivational tools) should be considered in the management strategy of virtual teams. The article proposes a comprehensive approach to the management of virtual teams based on the systematization of problems and specific ways to solve them. As a result of this study, it is proposed to use behavioral science approaches to improve remote work, such as loss aversion, endowment effect, framing effect, priming, and social comparison, which has already proven to be effective to a certain extent. Further studies, taking these aspects into account, will need to be undertaken.