Browsing Кафедра маркетингу та управління бізнесом by Author "Serbenivska, Alina"
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ItemBenchmarking in the system of regional development strategy(2022) Ignatieva, Iryna; Serbenivska, Alina; Kucherenko, DianaThe development of effective strategic decisions on the territorial development today requires new approaches and tools of strategic management. It is the benchmarking tools related to the search and implementation of best management practices in regional governance regarding territorial development that make it possible to solve problems more effectively and set development priorities. Achieving a high standard of living and sustainable regional development are the most important priorities of the community. The tools of benchmarking in the activities of united territorial communities, where the active community adopts experience and gained practice, and sometimes financial assistance from international institutions in order to implement their projects, are of particular relevance. Benchmarking is a tool for improving best activities and practices using the best experience in a specific field. The main aim of the study is to highlight the methodological principles of benchmarking in the analysis and formation of strategic directions of regions and to find a methodological tool that would identify the model-region as an example of best practice in a particular area of territorial strategic development. The study was based on the use of: method of comparison, generalization - to clarify and formalize the essence of the concept, correlation and regression analysis - to build multifactor regression models, to determine the model-territory for basic comparisons of different territories on key indicators, territory clusterization; graphoanalytical method - to provide clarity of the material and schematic representation of a number of theoretical and practical provisions of the study. Methods of computer processing, analysis and display of information using Microsoft Excel, STATISTICA were used for complex analysis. The information base includes statistical materials of the State Statistics Service of Ukraine, official publications of international organizations, expert assessments of rating agencies, monographs, basic scientific research of domestic and foreign authors, materials of scientific conferences, domestic and foreign publications, electronic Internet resources, etc. ItemInfluence of Leadership Potential on the Effectiveness of Managerial Change(2023) Ignatieva, Iryna; Serbenivska, Alina; Babina, ElenaThe current article puts forward the following hypothesis: leadership potential is the key to the effectiveness of changes taking place within business structures to ensure their functioning in the markets. In this context, the authors conducted research on leadership potential of the business structures operating in Ukraine. The following objectives have been specified: 1) to analyze and evaluate the development of leadership potential at Ukrainian enterprises and develop its regulation; 2) to provide tools for the enterprise change assessment in the dynamics by means of leadership potential. Fifteen enterprises of the textile industry of Ukraine have been involved in the research. Analysis is based on a random sample of 300 respondents. The analysis of the dominance of the activated change management system conducted on the basis of resultant leadership has revealed that leadership potential is the key factor for change. ItemInnovative Approaches in the System of Regional Development Strategizing(2022) Ignatieva, Iryna; Serbenivska, Alina; Orel, Anna; Bieloborodova, Mariia; Bondarenko, LiudmylaNowadays, the development of effective strategic decisions for the development of the business environ-ment in different areas requires new approaches and tools of strategic management. Among such innovative tools, the authors chose the position of the theory of spiral dynamics developed by Don Beck and Chris Cowan, which was based on the theory of emergent cyclic levels of existence of Clare W. Graves. Of particular relevance is the search for tools in the activities of certain areas, where the active community adopts experience and gains practice, and sometimes financial assistance from international institutions to implement their projects. It is proposed to use benchmarking as a specific methodological tool. The main aim of the study is to highlight the methodological prin-ciples of benchmarking in the analysis and formation of strategic directions of regions and search for a methodologi-cal tool that would identify not only the model region as an example of best practice in a particular area of strategic development, but also to understand which areas need some improvement to move to a more effective stage of spiral development.