Кафедра маркетингу та управління бізнесом

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Browsing Кафедра маркетингу та управління бізнесом by Author "Humenna, Oleksandra"

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    Formation of Competencies for Managers of Sustainable Development in Ukraine
    (2025) Humenna, Oleksandra; Dyachenko, Yuriy; Vasylets, Mariia
    The relevance of training management specialists in sustainable development and the formation of "tomorrow’s" competencies in them is determined by the need to be included in the world’s global space. After all, there is no alternative to the Millennium Goals (Sustainable Development Goals) today. The need to develop policies embodied in best practices, particularly at the local level, determines the necessity of creating new educational programs and components focusing on sustainable development management, which should be based on a balance of economic, social, and environmental dimensions, as well as the measurement of management efficiency. Therefore, it is imperative to consider all stakeholders’ interests in achieving progress in the country’s sustainable development. This chapter examines and substantiates the methodology and algorithm for forming a set of competencies of a modern manager of sustainable development based on the balance of interests and considering the challenges/risks that managers of this new type face. Additionally, it was determined that the understanding of people of different generations regarding the concept of sustainable development is a crucial aspect in the formation of educational programs. Attitudes towards sustainable development differ between generations due to their distinct life experiences, socio-cultural influences, and perceptions of global issues. The methods of comparative analysis were employed in the literature review and the evaluation of existing educational programs on sustainable development management worldwide and the competencies they provide.
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    Management of virtual teams: behavioral aspects
    (2023) Humenna, Oleksandra; Synytsya, Maksym
    Since the announcement of the COVID-19 pandemic, the vast majority of companies have switched their employees to remote work. This has led to a number of problems, both technical and psychological. Technical problems related to online work are accompanied by questionable employee productivity and an unsatisfactory psychological climate in virtual teams. In order to address these shortcomings of working in virtual teams, the purpose of the article is to systematize employees’ feedback on the specific positive and negative aspects of remote work, and to propose effective methods for improving the efficiency of such work, using the principles of behavioral economics already tested in practice. The paper attempts to describe the importance of a comprehensive approach to evaluating work in virtual teams, which is based not only on the analysis of the effectiveness of such work, but also on the moral and psychological state of the team. It is also shown that behavioral principles (including various motivational tools) should be considered in the management strategy of virtual teams. The article proposes a comprehensive approach to the management of virtual teams based on the systematization of problems and specific ways to solve them. As a result of this study, it is proposed to use behavioral science approaches to improve remote work, such as loss aversion, endowment effect, framing effect, priming, and social comparison, which has already proven to be effective to a certain extent. Further studies, taking these aspects into account, will need to be undertaken.
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    Modern Economic Models in Achieving Sustainable Development
    (2023) Humenna, Oleksandra; Safonov, Yuriy
    The article examines the essence, common and distinctive features of modern economic models such as the creative economy, digital economy, circular economy, sharing economy, and happiness economy. While the focus of economic relations in these models differs, they are interconnected through the common goal of ensuring sustainable development, which entails a balanced consideration of economic, social, and environmental aspects.
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    Ukraine's Journey to Recovery, Reform and Post-War Reconstruction : a Blueprint for Security, Resilience and Development
    (Cham : Springer, 2025., 2025) Stavytskyy, Andriy; Nate, Silviu; Kharlamova, Ganna; Șerbu, Răzvan Sorin; Mârza, Bogdan Ștefan; Nazarov, Mykola; Colibășanu, Antonia; Kravtsov, Serhii; Izarova, Iryna; Uhrynovska, Oksana; Hartman, Yuliia; Chernohorenko, Illia; Ciot, Melania-Gabriela; Zhenchenko, Maryna; Stoica, Eduard Alexandru; Bogoslov, Ioana Andreea; O’Connor, Alina; Delehan, Svitlana; Malychkovych, Oksana; Melehanych, Hanna; Leca, Leonela; Chiru, Irena; Ivan, Cristina; Paicu, Silviu; Carafano, James Jay; Nate, Silviu; Georgescu, Alexandru; Humenna, Oleksandra; Dyachenko, Yuriy; Vasylets, Mariia; Karnaukh, Bohdan; Nate, Silviu
    The collective work entitled Ukraine’s Journey to Recovery, Reform and Post-War Reconstruction: A Blueprint for Security, Resilience and Development provides a comprehensive investigation of the Russo-Ukrainian War’s multifaceted implications and critical encounters for the country’s post-war rebuilding process linked to European integration and broader economic interconnection process. Thus, Ukraine’s peacebuilding potential emphasises the importance of strategic planning, rapid reforms, and adopting sustainable development principles. Particular attention is paid to managing post-war consequences by harmonising Ukrainian legislation with EU standards.