Кафедра маркетингу та управління бізнесом
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Browsing Кафедра маркетингу та управління бізнесом by Author "Chala, Nina"
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Item Analysing students' mobility at higher education institutions: case of Ukrainian university during the war(2024) Chala, Nina; Pichyk, Kateryna; Poddenezhnyi, Oleksandr; Voropai, OlgaHigher Education Institutions (HEIs) often overlook the importance of systematic data collection and analysis. This oversight can obscure critical trends and decision-making insights, particularly student mobility. HEIs management may not detect the outflow of students related to academic mobility and therefore will not make timely managerial decisions. This article aims to provide guidance to university management on how data collection and analysis can improve informed decision-making, focusing on student mobility, especially in times of severe disruptions, like military conflicts. To reach this goal, desk research of previous literature was conducted to identify risks and challenges related to students’ mobility and the previous experience to address them. Secondary data analysis of student outflow at the Faculty of Economics of the National University "Kyiv-Mohyla Academy" (NaUKMA) from 2015–2022, alongside a student survey provided insights into the students’ academic mobility process dynamics. The findings demonstrate a significant outflow of students from educational programs, highlighting the opportunities and risks associated with academic mobility. Analysis of this data reveals critical insights into student motivation, which can significantly influence their decisions and behavior. Students’ mobility data analysis will instantly point out the problem to HEI management, making it possible to prevent the consequences.Item Will Volunteering Drive Social Entrepreneurship in Ukraine?(2023) Chala, Nina; Pichyk, Kateryna; Voropai, OlgaResearch background: UN Volunteers identify the financial value of volunteer work to reach $287.6 million in 2022. Ukrainian statistical data from the Labour Force Survey reveals that approximately 7.1% of the population aged 15 and over, equivalent to 2,260,800 individuals, were identified as volunteers in January-June 2021. Nonetheless, the literature lacks grounded research on volunteer and social entrepreneurship ecosystems and their cooperation. Purpose of the article: This article explores volunteering as a prerequisite to social entrepreneurship in Ukraine. Namely, the research describes volunteering as part of a larger ecosystem that supports social innovation and entrepreneurship development. Methods: We analyse a selection of articles to identify the structure and interaction between the Volunteering Ecosystem (VE) elements and the input it can provide for the Social Entrepreneurship Ecosystem (SEE). We use desk research to map the VE and secondary data analysis to identify the portrait and the dynamics of volunteering in Ukraine. Findings & Value added: During the war, there are two main directions of volunteering in Ukraine: (1) rear support directly related to combat operations, and (2) organisations that resemble social entrepreneurship, operating with the support of international organisations and state cooperation. The article defines the ways in which the volunteering ecosystem can contribute to social entrepreneurship development: skills formation, networking, and collaboration, identifying social needs, testing ideas and models, inspiration, and motivation. The paper also offers recommendations to stimulate social entrepreneurship through volunteering.