Кафедра маркетингу та управління бізнесом
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Browsing Кафедра маркетингу та управління бізнесом by Author "Babina, Elena"
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Item Influence of Leadership Potential on the Effectiveness of Managerial Change(2023) Ignatieva, Iryna; Serbenivska, Alina; Babina, ElenaThe current article puts forward the following hypothesis: leadership potential is the key to the effectiveness of changes taking place within business structures to ensure their functioning in the markets. In this context, the authors conducted research on leadership potential of the business structures operating in Ukraine. The following objectives have been specified: 1) to analyze and evaluate the development of leadership potential at Ukrainian enterprises and develop its regulation; 2) to provide tools for the enterprise change assessment in the dynamics by means of leadership potential. Fifteen enterprises of the textile industry of Ukraine have been involved in the research. Analysis is based on a random sample of 300 respondents. The analysis of the dominance of the activated change management system conducted on the basis of resultant leadership has revealed that leadership potential is the key factor for change.