Цифрові трансформації як одна із сучасних тенденцій розвитку українських музеїв
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Date
2026
Authors
Бондарець, Оксана
Journal Title
Journal ISSN
Volume Title
Publisher
Національний університет "Києво-Могилянська академія"
Abstract
Погоджуючись із тезою, що майбутнє музеїв не має бути вибором між класичним відвідуванням та цифровими технологіями, авторка аналізує цифрові трансформації як одну із сучасних тенденцій розвитку українських музеїв. Розглянуто теоретичні засади цифровізації та цифрової трансформації, програми стратегій цифрової трансформації як одне з першочергових завдань на сучасному етапі, виклики цифрової трансформації (діяльність українських музеїв під час пандемії COVID-19 та в умовах воєнного стану). Наголошено, що нині важливо не лише зберегти музейні колекції, нерухомі об’єкти культурної спадщини та цифрову культурну спадщину, а й популяризувати їх. Через презентацію та інтерпретацію минулого музеї формують критичне мислення, культурну пам’ять, ідентичність.
Description
Agreeing with the thesis that the future of museums should not be a choice between traditional visits and digital technologies, the author pays attention to the analysis of some current trends in the development of Ukrainian museums. 1. Digital Transformation as a strategy includes five main elements: data, empowering people, engaging customers, transforming products, and optimizing operations. 2. Ukrainian museums are studying the experience of developing digital transformation strategies in foreign museums and consider the development of their own digital strategies to be one of the top priorities. 3. Research into the diversity and effectiveness of the use of remote forms of museum cultural and educational activities, as well as the study of the Ukrainian experience of creative museum projects in the context of the spread of the COVID-19 pandemic, remains promising. Among the forms of cultural and educational activities that were offered by Ukrainian museums during the first lockdown were virtual tours with accessible in-depth information about exhibits, virtual walks, online performances, online lectures, video and audio guides, and online performances, TV shows, remote master classes, quests for children and parents, discussions with artists, and interviews with curators. Rethinking cultural and educational activities and the integration of museums into the daily lives of the population, museum workers noted that they understand that in the future, online formats for museums will become an equally important means of communication. According to other museum professionals, it was the quarantine that showed that no online tours would replace the live impression of a personal visit. At the same time, there were thoughts that after the pandemic, “live” personal experience would increasingly become a luxury, so cultural institutions, in particular, as well as educational institutions, should consider what content is best delivered through “live” contact. 4. The COVID-19 pandemic as the main challenge of digital transformation has faded into the background due to the full-scale Russian invasion of Ukraine in February 2022. There is an urgent need for digitization and electronic accounting of cultural heritage. We believe that today it is important not only to preserve museum collections and immovable cultural heritage objects, and not only to preserve digital cultural heritage, but also to promote them. Modern technologies help to demonstrate cultural heritage in a new format (for example, immersive exhibitions), and give museums the opportunity to attract a new audience (becoming competitive in the fight for the viewer’s time and attention). Conclusions. The digitalization of Ukrainian museum spaces has been successful in recent years primarily thanks to partnerships. It is especially important to pay attention to the financial and organizational support of small regional museums and their teams during wartime. As a social space, the museum remains primarily a place of communication about cultural heritage, a space for the formation of critical thinking, cultural memory, and identity.
Keywords
музейництво, музей, культурна спадщина, цифровізація, цифрова трансформація, цифрова культура, стаття, museum work, museum, cultural heritage, digitalization, digital transformation, digital culture
Citation
Бондарець О. В. Цифрові трансформації як одна із сучасних тенденцій розвитку українських музеїв / Оксана Бондарець // Наукові записки НаУКМА. Історія і теорія культури. - 2026. - Т. 9. - C. 102-119. - https://doi.org/10.18523/2617-8907.2026.9.102-119