Том 5

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Historical and Cultural Heritage and Preservation of Traditions during Ethno-festivals in the Space of Creative Industries
(2022) Pletsan, Khrystyna
The article offers the theoretical and methodological analysis of the role of preservation, revival, and promotion of Ukrainian narratives, through the prism of holding ethno-festivals in the space of creative industries. The author carries out a retrospective analysis of the activities of ethno-festivals in the creative space in Ukraine as a tool for development and opportunities for cultural self-realization of representatives of creative industries. Emphasis is placed on the regional features of the authenticity of the Ukrainian people, creative initiatives, history, cultural values, customs and traditions, art and creativity during ethnofestivals. The importance of ethno-festivals in preserving traditions and historical and cultural heritage in Ukraine from generation to generation has been proven in the cultural aspect.