The article focuses on identifying and structuring the linguistic frames
which are activated in relation to the representation of Kyivan Rus’ in the U.S.
English media discourse. The research aimed to examine the connections
between the first historically recorded East Slavonic state and present-day
Ukraine. The linguistic analysis is based on the rhetorical version of framing
analysis, seeking to explore the ways how the rhetorical means used by the
media contribute to shaping the audience’s perceptions in specific historical
and political areas.