In the article there is presented a comparative data on the franchising development in Ukraine and in
Poland. At the beginning there is a summarized information about franchising around the world and
advantages and disadvantages of it for both sides of the agreement are shown. Later in the article Lviv
entrepreneur Mark Zarhin is described, who started "Pizza Chelentano" and "Potato House" and spread it in
all parts of Ukraine and even abroad due to the franchising system. After that there are mentioned troubles,
which restrict fast franchising development in Ukraine. The purpose of this article is to draw attention to the
franchising system as a way out for many problems of Ukrainian small business development.