Кафедра маркетингу та управління бізнесом

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Innovative Approaches in the System of Regional Development Strategizing
(2022) Ignatieva, Iryna; Serbenivska, Alina; Orel, Anna; Bieloborodova, Mariia; Bondarenko, Liudmyla
Nowadays, the development of effective strategic decisions for the development of the business environ-ment in different areas requires new approaches and tools of strategic management. Among such innovative tools, the authors chose the position of the theory of spiral dynamics developed by Don Beck and Chris Cowan, which was based on the theory of emergent cyclic levels of existence of Clare W. Graves. Of particular relevance is the search for tools in the activities of certain areas, where the active community adopts experience and gains practice, and sometimes financial assistance from international institutions to implement their projects. It is proposed to use benchmarking as a specific methodological tool. The main aim of the study is to highlight the methodological prin-ciples of benchmarking in the analysis and formation of strategic directions of regions and search for a methodologi-cal tool that would identify not only the model region as an example of best practice in a particular area of strategic development, but also to understand which areas need some improvement to move to a more effective stage of spiral development.