Browsing Кафедра маркетингу та управління бізнесом by Author "Babenko, V."
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ItemGreen tourism business as marketing perspective in environmental management(2022) Gryshchenko, O.; Babenko, V.; Bilovodska, Olena; Voronkova, T.; Ponomarenko, I.; Shatskaya, Z.Environmental guidelines and principles of sustainable development are becoming increasingly popular and are a priority for most business areas. One of the widely developing eco-destinations is green tourism, which is gaining a profitable and priority status, especially for lower middle-income countries. The purpose of the article is to determine the strategic marketing support for the development of green tourism on the example of Ukraine and its regions based on an approach to its assessment in terms of environmental and tourism competitiveness.