Investigating the interrelation between Ukrainian macroeconomic indicators and innovative digital marketing promotion instruments

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dc.contributor.authorBilovodska, Olenaen_US
dc.contributor.authorPetrenko, Karolinaen_US
dc.date.accessioned2025-03-11T08:06:12Z
dc.date.available2025-03-11T08:06:12Z
dc.date.issued2023
dc.description.abstractThis paper explores the influence of innovative marketing promotion tools on the dynamics of GDP growth in Ukraine. It identifies the key factors that contribute to economic development. The research is based on the theoretical and methodological framework provided by the State Statistics Service of Ukraine and the All-Ukrainian Advertising Coalition. Through the utilization of linear regression analysis and the method of least squares, the study establishes a formalized relationship between the examined indicators and predicts their corresponding values. Furthermore, the study justifies the impact of marketing on the functioning and revenue of companies, highlighting that marketing expenditures play a significant role in shaping the overall GDP of Ukraine. Notably, digital marketing emerges as the most progressive component of the marketing field, with its scale consistently expandingen_US
dc.identifier.citationBilovodska O. Investigating the interrelation between Ukrainian macroeconomic indicators and innovative digital marketing promotion instruments / Olena Bilovodska, Karolina Petrenko // MIND. - 2023. - Vol. 15. - 9 p. - https://doi.org/10.36228/MJ.15/2023.6en_US
dc.identifier.issn2451-4454
dc.identifier.urihttps://doi.org/10.36228/MJ.15/2023.6
dc.identifier.urihttps://ekmair.ukma.edu.ua/handle/123456789/33883
dc.language.isoenen_US
dc.relation.sourceMINDen_US
dc.statusfirst publisheden_US
dc.subjectGDPen_US
dc.subjecteconomic developmenten_US
dc.subjectInternet marketingen_US
dc.subjectInternet mediaen_US
dc.subjectdigital marketingen_US
dc.subjectarticleen_US
dc.titleInvestigating the interrelation between Ukrainian macroeconomic indicators and innovative digital marketing promotion instrumentsen_US
dc.typeArticleen_US
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