Investigating the interrelation between Ukrainian macroeconomic indicators and innovative digital marketing promotion instruments
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Date
2023
Authors
Bilovodska, Olena
Petrenko, Karolina
Journal Title
Journal ISSN
Volume Title
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Abstract
This paper explores the influence of innovative marketing promotion tools on the dynamics of GDP growth in Ukraine. It identifies the key factors that contribute to economic development. The research is based on the theoretical and methodological framework provided by the State Statistics Service of Ukraine and the All-Ukrainian Advertising Coalition. Through the utilization of linear regression analysis and the method of least squares, the study establishes a formalized relationship between the examined indicators and predicts their corresponding values. Furthermore, the study justifies the impact of marketing on the functioning and revenue of companies, highlighting that marketing expenditures play a significant role in shaping the overall GDP of Ukraine. Notably, digital marketing emerges as the most progressive component of the marketing field, with its scale consistently expanding
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Keywords
GDP, economic development, Internet marketing, Internet media, digital marketing, article
Citation
Bilovodska O. Investigating the interrelation between Ukrainian macroeconomic indicators and innovative digital marketing promotion instruments / Olena Bilovodska, Karolina Petrenko // MIND. - 2023. - Vol. 15. - 9 p. - https://doi.org/10.36228/MJ.15/2023.6