Administration of Telecommunication Company Staff Potential in Ukraine

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dc.contributor.authorKovshova, Iryna
dc.contributor.authorDubovyk, Nataliia
dc.contributor.authorZubko, Tatyana
dc.date.accessioned2021-08-08T12:57:42Z
dc.date.available2021-08-08T12:57:42Z
dc.date.issued2020
dc.description.abstractThe goal of the article is to develop theoretical and methodological guideline and practical recommendations for administration of staff potential by telecommunication companies based on marketing management in the modern conditions. The methodological basis of the research are fundamentals of the modern socio-economic theory, management and marketing grounded on the system-synergistic approach to staff potential administration in domestic telecommunication companies and international corporations in Ukraine. Within the framework of this approach, general scientific and specific methods of cognition have been used, in particular: analysis and synthesis, scientific abstraction, deduction and induction, dialectical analysis, statistical analysis, economic and mathematical modeling. The scientific novelty of the research lies in the development of system-synergetic paradigm of marketing management in telecommunication companies, which provides optimal harmonization of goals of companies with various benefits of interested parties to create a social effect. Conclusions. Implementation of marketing management by domestic telecommunication companies and international corporations in Ukraine is favourable for creating reputation of a reliable supplier of products and services to consumers, popularization of an employer brand, maximum satisfaction of consumer requirements, formation of balanced management system with coordination of actions according to different dynamic cycles for simultaneous achievement of economic and organizational effectiveness and a social effect.en_US
dc.identifier.citationKovshova I. O. Administration of Telecommunication Company Staff Potential in Ukraine [electronic resourse] / Iryna Kovshova, Nataliia Dubovyk, Tetiana Zubko // International Journal of Management and Humanities. - 2020. - Vol. 4, Issue 10. - P. 135-140.en_US
dc.identifier.issn2394 – 0913
dc.identifier.urihttps://doi.org/10.35940/ijmh.J0993.0641020
dc.identifier.urihttps://ekmair.ukma.edu.ua/handle/123456789/20515
dc.language.isoenuk_UA
dc.relation.sourceInternational Journal of Management and Humanities.en_US
dc.statusfirst publisheduk_UA
dc.subjectmarketing managementen_US
dc.subjecttelecommunication companyen_US
dc.subjectstaff potentialen_US
dc.subjectTC companyen_US
dc.subjectsocial effecten_US
dc.subjectemployer branden_US
dc.subjecteconomic and organizational effectivenessen_US
dc.subjectmanagerial staffen_US
dc.subjectstaff potential administrationen_US
dc.subjectarticleen_US
dc.titleAdministration of Telecommunication Company Staff Potential in Ukraineen_US
dc.typeArticleuk_UA
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