Private label for innovation under the Covid-19 circumstances [electronic resource]

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dc.contributor.authorPaliienko, Tetiana
dc.date.accessioned2023-03-02T16:29:41Z
dc.date.available2023-03-02T16:29:41Z
dc.date.issued2022
dc.description.abstractThe issue of rapid development of the innovations market of goods and services under Covid-19 circumstances requires the creation of new types of individualization, which are an effective tool to enhance the company reputation, generate additional profits and help to attract buyers’ attention. The results showed that since the beginning of Covid the number of private labels has doubled including the innovation sector. This indicates that the development of innovation, commerce, and increased competition lead to new forms of individualization, which under Covid-19 improve the identification of manufacturers and help them to earn extra income in the process of commercialization of innovations.en_US
dc.identifier.citationPaliienko T. Private label for innovation under the Covid-19 circumstances [electronic resource] / Tetiana Paliienko // Journal L'Association 1901 "SEPIKE". Special Edition Ukraine. Part 2. - Frankfurt (Deutschland) ; Poitiers (France), Los Angeles (USA), 2022. - P. 75-80. - https://5b925ea6-3d4e-400b-b5f3-32dc681218ff.filesusr.com/ugd/b199e2_1998ca86531c45b388217ba823079fbd.pdfen_US
dc.identifier.issn2196-9531
dc.identifier.urihttps://ekmair.ukma.edu.ua/handle/123456789/24821
dc.language.isoenuk_UA
dc.relation.sourceJournal L'Association 1901 "SEPIKE". Special Edition Ukraine. Part 2.en_US
dc.statusfirst publisheduk_UA
dc.subjectprivate labelen_US
dc.subjectinnovationen_US
dc.subjectcommercialization of goodwillen_US
dc.subjectarticleen_US
dc.titlePrivate label for innovation under the Covid-19 circumstances [electronic resource]en_US
dc.typeArticleuk_UA
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