Private label for innovation under the Covid-19 circumstances [electronic resource]
The issue of rapid development of the innovations market of goods and services under Covid-19 circumstances requires the creation of new types of individualization, which are an effective tool to enhance the company reputation, generate additional profits and help to attract buyers’ attention. The results showed that since the beginning of Covid the number of private labels has doubled including the innovation sector. This indicates that the development of innovation, commerce, and increased competition lead to new forms of individualization, which under Covid-19 improve the identification of manufacturers and help them to earn extra income in the process of commercialization of innovations.
private label, innovation, commercialization of goodwill, article
Paliienko T. Private label for innovation under the Covid-19 circumstances [electronic resource] / Tetiana Paliienko // Journal L'Association 1901 "SEPIKE". Special Edition Ukraine. Part 2. - Frankfurt (Deutschland) ; Poitiers (France), Los Angeles (USA), 2022. - P. 75-80. - https://5b925ea6-3d4e-400b-b5f3-32dc681218ff.filesusr.com/ugd/b199e2_1998ca86531c45b388217ba823079fbd.pdf