Private label for innovation under the Covid-19 circumstances [electronic resource]
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Date
2022
Authors
Paliienko, Tetiana
Journal Title
Journal ISSN
Volume Title
Publisher
Abstract
The issue of rapid development of the innovations market of goods
and services under Covid-19 circumstances requires the creation of new types of
individualization, which are an effective tool to enhance the company reputation,
generate additional profits and help to attract buyers’ attention. The results showed
that since the beginning of Covid the number of private labels has doubled
including the innovation sector. This indicates that the development of innovation,
commerce, and increased competition lead to new forms of individualization,
which under Covid-19 improve the identification of manufacturers and help them
to earn extra income in the process of commercialization of innovations.
Description
Keywords
private label, innovation, commercialization of goodwill, article
Citation
Paliienko T. Private label for innovation under the Covid-19 circumstances [electronic resource] / Tetiana Paliienko // Journal L'Association 1901 "SEPIKE". Special Edition Ukraine. Part 2. - Frankfurt (Deutschland) ; Poitiers (France), Los Angeles (USA), 2022. - P. 75-80. - https://5b925ea6-3d4e-400b-b5f3-32dc681218ff.filesusr.com/ugd/b199e2_1998ca86531c45b388217ba823079fbd.pdf