Digital marketing as a key success factor for enterprises in the modern business environment
| dc.contributor.author | Bilovodska, Olena | en_US |
| dc.contributor.author | Melnyk, M. | en_US |
| dc.date.accessioned | 2025-04-23T14:52:23Z | |
| dc.date.available | 2025-04-23T14:52:23Z | |
| dc.date.issued | 2023 | |
| dc.description.abstract | Abstracts of the report of the participants of the International Scientific Internet Conference "Marketing of innovations. Innovations in marketing", (Poland, Bielsko-Biala, 15 of December, 2023). | en_US |
| dc.identifier.citation | Bilovodska O. Digital marketing as a key success factor for enterprises in the modern business environment / Bilovodska O., Melnyk M. // Marketing of innovations. Innovations in marketing : materials of the International Scientific Internet Conference (Poland, Bielsko-Biala, 15 of December, 2023) / University of Economics and Humanities. - Bielsko-Biala : WSEH, 2023. - P. 124-127. | en_US |
| dc.identifier.isbn | 978-83-63649-15-9 | |
| dc.identifier.uri | https://ekmair.ukma.edu.ua/handle/123456789/34313 | |
| dc.language.iso | en_US | en_US |
| dc.relation.source | Marketing of innovations. Innovations in marketing : materials of the International Scientific Internet Conference (Poland, Bielsko-Biala, 15 of December, 2023) | en_US |
| dc.status | first published | en_US |
| dc.subject | digital marketing | en_US |
| dc.subject | marketing activity | en_US |
| dc.subject | digital tools | en_US |
| dc.subject | digital promotion channels | en_US |
| dc.subject | business environments | en_US |
| dc.subject | conference abstract | en_US |
| dc.title | Digital marketing as a key success factor for enterprises in the modern business environment | en_US |
| dc.type | Conference materials | en_US |
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