Digital marketing as a key success factor for enterprises in the modern business environment
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Date
2023
Authors
Bilovodska, Olena
Melnyk, M.
Journal Title
Journal ISSN
Volume Title
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Abstract
Abstracts of the report of the participants of the International Scientific Internet Conference "Marketing of innovations. Innovations in marketing", (Poland, Bielsko-Biala, 15 of December, 2023).
Description
Keywords
digital marketing, marketing activity, digital tools, digital promotion channels, business environments, conference abstract
Citation
Bilovodska O. Digital marketing as a key success factor for enterprises in the modern business environment / Bilovodska O., Melnyk M. // Marketing of innovations. Innovations in marketing : materials of the International Scientific Internet Conference (Poland, Bielsko-Biala, 15 of December, 2023) / University of Economics and Humanities. - Bielsko-Biala : WSEH, 2023. - P. 124-127.