Prospective Trends in Neuromarketing Tools of the Food Industry in View of Ukrainian Society Digitalization

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dc.contributor.authorZubko, Tatyana
dc.contributor.authorKovshova, Iryna
dc.contributor.authorSydorenko, Oksana
dc.date.accessioned2020-08-18T11:34:45Z
dc.date.available2020-08-18T11:34:45Z
dc.date.issued2019
dc.description.abstractThe objective of this study was to explore theoretical and methodological provisions for implementation of neuromarketing tools within food companies to define the main needs and wishes of young people. The respondents were interviewed to analyze their emotional, rational and behavioral responses, which occur when they buy foodstuffs. The authors have developed the motivational model of effect of neuromarketing stimuli on the food industry and society. It was defined that as a result of society digitalization, the Ukrainian youth have emotional, rational and behavioral responses, which are different from those of the older consumer audience. Scientific novelty of the study results laid in development of a motivational model of applying neuromarketing stimuli for food companies’ effect on a society.en_US
dc.identifier.citationZubko T. Prospective Trends in Neuromarketing Tools of the Food Industry in View of Ukrainian Society Digitalization / Tatiana Zubko, Iryna Kovshova, Oksana Sydorenko // International Journal of Recent Technology and Engineering. - 2019. - Vol. 8, Issue 3C. - P. 58-63.en_US
dc.identifier.issn2277-3878
dc.identifier.urihttp://doi.org/10.35940/ijrte.C1010.1183C19
dc.identifier.urihttps://ekmair.ukma.edu.ua/handle/123456789/17814
dc.language.isoenuk_UA
dc.relation.sourceInternational Journal of Recent Technology and Engineering.en_US
dc.statusfirst publisheduk_UA
dc.subjectneuromarketing toolsen_US
dc.subjectsociety digitalizationen_US
dc.subjectmotivational modelen_US
dc.subjectfoodstuffsen_US
dc.subjectneuromarketing stimulien_US
dc.subjectemotionalen_US
dc.subjectrational and behavioral responsesen_US
dc.subjectarticleen_US
dc.titleProspective Trends in Neuromarketing Tools of the Food Industry in View of Ukrainian Society Digitalizationen_US
dc.typeArticleuk_UA
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