Economic development of the marketing of values in the human capital executive management hierarchy

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dc.contributor.authorGolovnina, Elen
dc.contributor.authorKovshova, Iryna
dc.contributor.authorZubko, Tetiana
dc.contributor.authorSоmkіnа, Tаtiana
dc.contributor.authorGrydzhuk, Iryna
dc.date.accessioned2024-10-09T05:26:43Z
dc.date.available2024-10-09T05:26:43Z
dc.date.issued2023
dc.description.abstractThe development of human capital require improved well-fare, environmentalization, innovation, intellectual, high–qualification resources. An obstacle to approbating and providing of the marketing of values is the insufficient number of scientific works considering the criterial-methodological substantiation basis of socially oriented marketing with an ethical and ecological vector - direction of the development of companies, different interpretations of the categorical framework constitution, research operation tools, and effectiveness of its application. The aim of the study is to provide a theoretical substantiation of the essence and structure of value marketing, as well as an assessment and methodology for managing the components of value marketing in order to achieve the quantitative assessment determination of the project manageability degree. The study was conducted on materials State Statistics Service of Ukraine and company activity data. Gained data were processed by: dynamic process analysis method, Delphi method, and correlation and regression analysis methods - in order to develop a model of the impact of value marketing on the structure of human capital. Having information on the intensity of the impact of the company’s values marketing for the previous period of time, it is possible to predict the level of the expected socio-economic effect. Theory and practice have confirmed that the formation of human growth depends on the degree of coverage of the population. The more components of the marketing structure are involved in a positive impact on human capital, the more perfect the intellectual and social capital is formed. An analysis of the internal sources of the formation of value marketing and the policy of state regulation of the development of human capital allows us to draw a more general conclusion: value marketing based on public values such as archaeological, historical, cultural, spiritual, institutional, political in the post-industrial economy remains the strategic basis for the formation of human capital and the guarantor management of its development. Based on the simulation of the influence of the components of value marketing, the degree of project manageability was established. The degree of project manageability reached its maximum value at the corporate level 78% and the minimum value at the individual level was 63%. Thus, we have obtained analytical dependences of the influence of value marketing on the formation of human capital, based on the methods of analyzing dynamic processes, fox groups, correlation and regression analysis. The dependencies obtained allow one to obtain variant predictive estimates of the degree of controllability of the development of human capital, depending on the use of a specific component of value marketing. The method of managing the impact of value marketing on the development of human capital differs from the existing ones in an integrated approach to the classifications of objects, subjects, as well as factors that determine the structure of value marketing and human capital. It is advisable to use it to substantiate recommendations for the effective management of human capital development.en_US
dc.identifier.citationEconomic development of the marketing of values in the human capital executive management hierarchy / Elen Golovnina, Iryna Kovshova, Tetiana Zubko, Tаtiana Sоmkіnа, Iryna Grydzhuk // Journal of Hygienic Engineering and Design. - 2023. - Vol. 44. - P. 128-138.en_US
dc.identifier.issn1857-8489
dc.identifier.urihttps://ekmair.ukma.edu.ua/handle/123456789/31786
dc.language.isoenen_US
dc.relation.sourceJournal of Hygienic Engineering and Designen_US
dc.statusfirst publisheduk_UA
dc.subjectvalue marketingen_US
dc.subjecthuman capitalen_US
dc.subjectvalue marketing management concepten_US
dc.subjectarticleen_US
dc.titleEconomic development of the marketing of values in the human capital executive management hierarchyen_US
dc.typeArticleuk_UA
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