Aspects of strategic company management in the context of value marketing
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Date
2024
Authors
Golovnina, Olena
Grydzhuk, Iryna
Journal Title
Journal ISSN
Volume Title
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Abstract
The key aspects of the development of marketing research in the context of value marketing, quality and logistics in managing the development of the organization are proposed for consideration. The main criteria of the product promotion strategy on the market and its features are determined. Classified strategies for promoting products and services on the market. The main modern toolkit of promotion strategy is considered. Оf the Мarketing of Values and socio-ethical marketing become an attribute of the development of intellectual, social, human capital, business philosophy and at the same time the most important tool for improving the image of the company and the country as a whole on the world stage. It has been proven that the Мarketing of Values is gradually ceasing to be just one of the company's activities, becoming a fundamentally new type of service, and its development has a significant impact on the socio-economic potential of business entities on national and global markets.
Description
Keywords
management strategy, of the Marketing of values, logistics, of marketing strategy components, monograph chapter
Citation
Golovnina, O. Aspects of strategic company management in the context of value marketing / Golovnina O., Grydzhuk I. // Development of marketing at agricultural and processing enterprises : monograph /[Bondarenko V., Sidorenko V., Hryshchenko A., ... Golovnina O., Grydzhuk I. et al.]. - Boston : Primedia eLaunch, 2024. - [Chapter] 10. - P. 387-421.