Mobile marketing communication in scientific environment
Loading...
Date
2014
Authors
Hak, Mario
Andrlić, Berislav
Journal Title
Journal ISSN
Volume Title
Publisher
Abstract
Mobile marketing is the process of
marketing to the people via their
mobile devices in scientific
environment. This is really just an
extension of internet marketing, as
more and more proffesors and students
are starting to spend more time on their
mobile devices and less time on their
computers it was inevitable that the
internet marketers would move into
this form of marketing. With the
increasingly widespread use of
smartphones, app usage has also
greatly increased. Therefore, mobile
marketers have increasingly taken
advantage of smartphone apps as a
marketing resource. That allows direct engagement, payment, and targeted
advertising. This paper will give an
theoretical and practical overview of
marketing functionality of most used
apps in Croatian scientific enviroment
such as: LinkedIn, Dropbox, Edmodo,
Evernote, Meebo Mobile, etc.,
compared with satisfaction of users in
Croatian scientific environment.
Description
Keywords
мобільний маркетинг, ринкові відносини, наукове середовище