Mobile marketing communication in scientific environment

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dc.contributor.authorHak, Mario
dc.contributor.authorAndrlić, Berislav
dc.date.accessioned2014-02-05T15:07:57Z
dc.date.available2014-02-05T15:07:57Z
dc.date.issued2014
dc.description.abstractMobile marketing is the process of marketing to the people via their mobile devices in scientific environment. This is really just an extension of internet marketing, as more and more proffesors and students are starting to spend more time on their mobile devices and less time on their computers it was inevitable that the internet marketers would move into this form of marketing. With the increasingly widespread use of smartphones, app usage has also greatly increased. Therefore, mobile marketers have increasingly taken advantage of smartphone apps as a marketing resource. That allows direct engagement, payment, and targeted advertising. This paper will give an theoretical and practical overview of marketing functionality of most used apps in Croatian scientific enviroment such as: LinkedIn, Dropbox, Edmodo, Evernote, Meebo Mobile, etc., compared with satisfaction of users in Croatian scientific environment.en_US
dc.identifier.urihttps://ekmair.ukma.edu.ua/handle/123456789/2818
dc.language.isoukuk
dc.statuspublished earlieruk
dc.subjectмобільний маркетингuk
dc.subjectринкові відносиниuk
dc.subjectнаукове середовищеuk
dc.titleMobile marketing communication in scientific environmenten
dc.title.alternativeМобільна маркетингова комунікація у науковому середовищіuk
dc.typePresentationuk
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2-а Міжнародна науково-практична конференція "Наукова комунікація в цифрову епоху"