Marketing Approaches in Political Branding during Election Campaigns
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Date
2022
Authors
Mokhnach, Marta
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Abstract
Research Question: What are the marketing approaches in the digital political communication used in the election campaigns in the Ukrainian presidential race 2019 and in the German federal race 2021? Type of the research question is descriptive.
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Keywords
Marketing Approaches, Political Branding, Election Campaigns, political science, master thesis