Том 8

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Representation of the Mythological Pattern in the Image of the President of Ukraine V. Zelenskyy over the Period of 2019–2024
(Національний університет "Києво-Могилянська академія", 2025) Dovhanyk, Oles’
The article examines how archetypes are manifested in the image of V. Zelenskyy. A general description of the archetypes of persona, shadow, sage, child, trickster in the works of C. Jung is given. The relationship between the features of gods and titans in ancient Greek myths and the symbolic image of President of Ukraine V. Zelenskyy is revealed. The identification of the primary symbolic, cultural and mythological images in V. Zelenskyy’s activities was based on the use of critical-analytical, phenomenological, poststructuralist, analytical-psychological and psychoanalytic methods. The study has shown that V. Zelenskyy’s behaviour in 2019–2022 was dominated by the persona archetype. It has been demonstrated that after the first year of the full-scale Russian-Ukrainian war, the Ukrainian president’s activities were dominated by the trickster archetype. This scientific and educational study is the first attempt to comprehensively analyse V. Zelenskyy’s behaviour through the prism of archetypes in the period 2019–2024. The novelty of the study is to establish an associative link between mythological gods and the symbolic image of V. Zelenskyy.