A crucial benchmark in Ukraine’s recent history, the Euromaidan protests triggered many
transformations across Ukrainian society. Ukrainian journalism has affected and has been
affected by these changes and their challenges. Journalists’ activism emerged as one of the major
features of Ukraine’s post-Euromaidan media landscape but remains understudied. Informed
by the concepts of "journalism culture" and "journalism professionalism", this article explores
journalists’ perceptions about their activism, the boundaries of their professionalism and their
experiences confronting the activism versus professionalism dilemma. It identifies journalists’
competing approaches to the new challenges and their complicated context and discusses these
approaches’ implications for the Ukrainian media and journalism.