Optimization of strategic management of marketing and logistics of companies as part of the implementation of artificial intelligence

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dc.contributor.authorAl-Ababneh, Hassan Ali en_US
dc.contributor.authorAl-Olima, Safa Suliman en_US
dc.contributor.authorAlrhaimi, Salem A. S. en_US
dc.contributor.authorAl Muala, Ayed Moh'd en_US
dc.contributor.authorPopova, Olga en_US
dc.contributor.authorKhrapkina, Valentyna en_US
dc.date.accessioned2025-02-11T10:24:05Z
dc.date.available2025-02-11T10:24:05Z
dc.date.issued2024
dc.description.abstractThe goal of the study is determining the key aspects of optimizing the strategic management of marketing and logistics of modern companies as part of the realization of artificial intelligence technologies. It has been determined that scaling a business and ensuring its profitability is possible by optimizing business processes and management strategies using the implementation of artificial intelligence technologies. The key aspects of automation of marketing and logistics management strategies of companies and their optimization based on the application of artificial intelligence technologies are substantiated. The main trends in the development of artificial intelligence technologies in the global economy are conceptualized. The evolution of artificial intelligence technologies in the world and its impact on the activities of companies is structured with an argument for the main directions and tools. It has been proven that the application of artificial intelligence into the marketing and logistics strategies of companies determines their transformational development and maximum optimization. To determine the key aspects of optimizing the strategic management of marketing and logistics of companies under the influence of artificial intelligence, multifactor correlation and regression analysis tools were used. The correlation between key indicators of marketing (sales volumes) and logistics (logistics efficiency index), their close relationship and an assessment of the impact of artificial intelligence technologies on the transformation of management strategies of modern companies has been determined. Theoretical and scientific-practical recommendations have been formed that are complete and reliable and can be applied in practice when optimizing the marketing and logistics management strategy companies. en_US
dc.identifier.citationOptimization of strategic management of marketing and logistics of companies as part of the implementation of artificial intelligence / Hassan Ali Al-Ababneh, Safa Suliman Al-Olima, Salem A. S. Alrhaimi, Ayed Moh'd Al Muala, Olga Popova, Valentyna Khrapkina // Acta Logistica. - 2024. - Vol. 11, Issue 4. - Р. 665-676. - https://doi.org/10.22306/al.v11i4.565 en_US
dc.identifier.issn1339-5629
dc.identifier.urihttps://doi.org/10.22306/al.v11i4.565
dc.identifier.urihttps://ekmair.ukma.edu.ua/handle/123456789/33553
dc.language.isoen_US en_US
dc.relation.sourceActa Logistica en_US
dc.statusfirst published en_US
dc.subjectoptimization en_US
dc.subjectmarketing en_US
dc.subjectlogistics en_US
dc.subjectartificial intelligence en_US
dc.subjectarticle en_US
dc.titleOptimization of strategic management of marketing and logistics of companies as part of the implementation of artificial intelligence en_US
dc.typeArticle en_US
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