Strategical Development of Enterprise Based on it's Sosial Image: Situational Approach

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dc.contributor.authorIgnatieva, Iryna
dc.contributor.authorSerbenivska, Alina
dc.date.accessioned2021-08-23T07:20:50Z
dc.date.available2021-08-23T07:20:50Z
dc.date.issued2020
dc.description.abstractSocial image of the enterprise is a complicated category with the great number of components. Situation appeared in the world due to several factors (COVID-19 pandemic; drop in oil prices; not artificial but real collapse of markets, slowdown of economics; change of consumption models, habits, behaviors and business-chains.), will significantly change reality for many industries in Ukraine. Especially big losses and bankruptcy are expected in small and medium business. From flexibility and fast acceptance of new reality in outer environment, courageous creative actions of managers and social image will depend surviving of modern enterprises.en_US
dc.identifier.citationIgnatieva I. A. Strategical Development of Enterprise Based on it's Sosial Image: Situational Approach / Iryna Ignatieva, Alina Serbenivska // Modern Science - Moderní věda. - 2020. - № 3. - P. 5-13.en_US
dc.identifier.urihttps://ekmair.ukma.edu.ua/handle/123456789/20578
dc.language.isoenuk_UA
dc.relation.sourceModern Science - Moderní věda.uk_UA
dc.statusfirst publisheduk_UA
dc.subjectsocial imageen_US
dc.subjectsituational approachen_US
dc.subjectinner social activityen_US
dc.subjectouter social activityen_US
dc.subjectarticleen_US
dc.titleStrategical Development of Enterprise Based on it's Sosial Image: Situational Approachen_US
dc.typeArticleuk_UA
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