Analytical method to improve the decision-making criteria approach in managing digital social channels

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dc.contributor.authorFedushko, Solomiiaen_US
dc.contributor.authorMolodetska, Katerynaen_US
dc.contributor.authorSyerov, Yuriyen_US
dc.date.accessioned2025-05-22T12:57:57Z
dc.date.available2025-05-22T12:57:57Z
dc.date.issued2023
dc.description.abstractThis study explores the decision-making process involved in managing digital communities in the digital social channel ecosystem, specifically in the context of antagonistic digital communication and harmful content dissemination. The rise of digital communities in social media has changed the way people interact with each other, form communities, and participate in social activities. However, these interactions can also lead to conflicts, and the dissemination of harmful content can pose a risk to users’ information security. This research proposes a method to mitigate these issues and optimize efficacy while minimizing potential hazards. The proposed method is based on the analysis of the information situation in the management of digital communities under conditions of complete uncertainty, antagonistic behaviour, and partial uncertainty. The study examines the decision-making process involved in antagonistic interaction among users of digital social channels. The methods proposed in this research were implemented to prevent the adverse consequences of community conflicts and the dissemination of potential risks to the security of users’ information through prompt and efficacious decision-making. The proposed strategy optimizes efficacy through the implementation of the Wald criteria while minimizing potential hazards by adhering to the Savage criteria. Additionally, the Hurwitz criteria, which presents a balanced approach incorporating both the maximum and minimum criteria, was also employed. The methods were tested within the online community present on the social media platform, Facebook social networks, and the results demonstrate that the suggested technique improves the effectiveness and validity of managers’ decisions in digital communities. The study also highlights the use of social networks and the virtual sphere as tools for hybrid warfare on the internet, which can be effective. Effective community management is necessary to mitigate the negative effects of online interactions, and the proposed method offers a valuable tool for managers to make informed decisions and prevent adverse consequences.en_US
dc.identifier.citationFedushko S. Analytical method to improve the decision-making criteria approach in managing digital social channels / Solomiia Fedushko, Kateryna Molodetska, Yuriy Syerov // Heliyon. - 2023. - Vol. 9, Issue 6. - Art. number e16828. - https://doi.org/10.1016/j.heliyon.2023.e16828en_US
dc.identifier.issn2405-8440
dc.identifier.urihttps://doi.org/10.1016/j.heliyon.2023.e16828
dc.identifier.urihttps://ekmair.ukma.edu.ua/handle/123456789/34808
dc.language.isoen_USen_US
dc.relation.sourceHeliyonen_US
dc.statusfirst publisheden_US
dc.subjectdecision-makingen_US
dc.subjectChoice theoryen_US
dc.subjectDigitalen_US
dc.subjectWeben_US
dc.subjectonline communityen_US
dc.subjectantagonistic behaviouren_US
dc.subjectdigital social channelsen_US
dc.subjectinterneten_US
dc.subjectuseren_US
dc.subjectarticleen_US
dc.titleAnalytical method to improve the decision-making criteria approach in managing digital social channelsen_US
dc.typeArticleen_US
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