Information Technologies in Modeling the Impact of the Economic Environment on the Performance of Companies
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Date
2025
Authors
Kuzheliev, Mykhailo
Nechyporenko, Alina
Danovych, Oleksandra
Osadchyi, Viacheslav
Sokolov, Volodymyr
Journal Title
Journal ISSN
Volume Title
Publisher
Abstract
The article investigates the use of information technologies to model the impact of the economic environment on the financial performance of companies (on the example of Adidas AG). The study is based on building an econometric model using EViews, which allows quantifying the impact of macroeconomic factors such as gross domestic product, inflation and unemployment on the income of Adidas AG. In the process of modeling, the least squares method was used, the significance of variables was assessed, and tests for autocorrelation, heteroscedasticity, normality of residuals distribution, and multicollinearity were performed. The results confirmed the high level of dependence of the company’s financial results on the dynamics of the external economic environment. The practical value of the study is to substantiate the feasibility of introducing digital information systems to support financial forecastingand strategic management in the context of economic instability.
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Keywords
information technology, econometric modeling, forecasting, macroeconomic factors, financial results, regression analysis, economic environment, сonference materials
Citation
Information Technologies in Modeling the Impact of the Economic Environment on the Performance of Companies / Mykhailo Kuzheliev, Alina Nechyporenko, Oleksandra Danovych, Viacheslav Osadchyi, Volodymyr Sokolov // DECaT'2025: Digital Economy Concepts and Technologies, April 4, 2025, Kyiv, Ukraine / Borys Grinchenko Kyiv Metropolitan University. - Kyiv, 2025. - P. 126-134.