Innovative approaches to light industry enterprises positioning in Ukraine
The need to adapt to the competitive conditions making a significant impact on enterprise vigorous activity on the market raises priority to strategic management tools - the competitive positions assessment of companies and search for new competitive advantage. In a continuous change of competitive markets, light industry enterprises of Ukraine are forced to search for new sources of competitive advantage in the environment to sustain or maintain market position. Studies suggest that monitoring of light industry enterprises ambient in the final version should have the same direction of competitive advantage.
strategic management, light industry enterprise, competitive advantage, enterprise positioning, article
Ignatieva I. Innovative approaches to light industry enterprises positioning in Ukraine / Iryna Ignatieva // Modern Science - Moderní věda. - Praha, 2017. - № 3. - P. 27-34.