Innovative approaches to light industry enterprises positioning in Ukraine
Loading...
Date
2017
Authors
Ignatieva, Iryna
Journal Title
Journal ISSN
Volume Title
Publisher
Abstract
The need to adapt to the competitive conditions making a significant impact
on enterprise vigorous activity on the market raises priority to strategic management tools - the
competitive positions assessment of companies and search for new competitive advantage. In
a continuous change of competitive markets, light industry enterprises of Ukraine are forced
to search for new sources of competitive advantage in the environment to sustain or maintain
market position. Studies suggest that monitoring of light industry enterprises ambient in the final
version should have the same direction of competitive advantage.
Description
Keywords
strategic management, light industry enterprise, competitive advantage, enterprise positioning, article
Citation
Ignatieva I. Innovative approaches to light industry enterprises positioning in Ukraine / Iryna Ignatieva // Modern Science - Moderní věda. - Praha, 2017. - № 3. - P. 27-34.