Examining the Impact of Six Pro-Vaccination Messages on MMR Vaccine Hesitancy Among Mothers in Ukraine: A Randomised Controlled Trial

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dc.contributor.authorAtif (Nurzhynska), Anastasiyaen_US
dc.contributor.authorChappel, Paulen_US
dc.contributor.authorSukhodolska, Annaen_US
dc.contributor.authorSanders, Jeten_US
dc.date.accessioned2025-05-14T07:02:46Z
dc.date.available2025-05-14T07:02:46Z
dc.date.issued2024
dc.description.abstractThe Ukrainian government began delivering mandatory MMR vaccination letters to parents across the country in 2019. In this two-phase online RCT, we aimed to test the effectiveness of this national mandatory vaccination letter against five behavioural science-informed letters, in terms of their effects on the vaccination attitudes, intentions and behaviours of Ukrainian mothers (N = 738). One letter was focused on the simplicity and accessibility of vaccination procedures; one contained a testimonial from a family doctor; two letters contained pro-vaccination social norm statements (one signed by a family doctor and one by a school director); and one contained a loss-framed message underlining the risks of non-vaccination. The results showed no difference between the conditions in terms of change in vaccination attitudes and intentions but there was an effect on behaviour (measured through clicking a link to schedule a vaccination). The letters signed by a family doctor, outlining how vaccination is a social norm, were most effective in encouraging positive vaccination behaviours. We conclude that the national template used by Ukrainian public health authorities is unlikely to reduce vaccine hesitancy or increase vaccination rates, and that letters emphasising the normative nature of vaccination could increase uptake in the Ukrainian context.en_US
dc.identifier.citationExamining the Impact of Six Pro-Vaccination Messages on MMR Vaccine Hesitancy Among Mothers in Ukraine: A Randomised Controlled Trial / Anastasiya Atif (Nurzhynska), Paul Chappel, Anna Sukhodolska, Jet G. Sanders // European Journal of Health Communication. - 2024. - Vol. 5, No. 1. - Р. 46-66. - https://doi.org/10.47368/ejhc.2024.103en_US
dc.identifier.issn2673-5903
dc.identifier.urihttps://doi.org/10.47368/ejhc.2024.103
dc.identifier.urihttps://ekmair.ukma.edu.ua/handle/123456789/34640
dc.language.isoenen_US
dc.relation.sourceEuropean Journal of Health Communicationen_US
dc.statusfirst publisheden_US
dc.subjectmeaslesen_US
dc.subjectMMRen_US
dc.subjectvaccinesen_US
dc.subjectbehavioural scienceen_US
dc.subjectmessage framingen_US
dc.subjectvaccine uptakeen_US
dc.subjectvaccine hesitancyen_US
dc.subjectvaccine communicationen_US
dc.subjectcommunication strategiesen_US
dc.subjectarticleen_US
dc.titleExamining the Impact of Six Pro-Vaccination Messages on MMR Vaccine Hesitancy Among Mothers in Ukraine: A Randomised Controlled Trialen_US
dc.typeArticleen_US
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