Soft power of the korean wave: role of popular culture in shaping attitude on South Korea among the Japanese youth
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Date
2023
Authors
Bondarenko, Mariia
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Abstract
There are quite a lot of commonalities between Japan and South Korea: they share the same neighbors and allies, face the same sea, and have intersecting ethnical roots(Lee, 2004, p. 197). However, the political disputes driven by tragic shared history made the two nations think of each other with great suspicion and distrust for decades, without noticeable signs of recovery. Throughout 9 years from 2013 to 2021, the share of Japanese population
who had a negative impression of South Korea has been fluctuating between 40% to 50%, whereas the corresponding share of Koreans viewing Japan negatively has been oscillating from 50% to 70% (Genron NPO, 2021).
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Keywords
the Korean wave, Japanese youth, soft power, bachelor thesis