Browsing by Author "Ivanchenko, Kostiantyn"

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    Cultural environment of national economic systems as a basis for evaluating the attractiveness while entering new markets by retail corporation
    (MIND Journal, 2021) Bilovodska, Olena; Ivanchenko, Kostiantyn
    The article compares the cultural environment of Ukraine, Romania, and the United States based on Hofstede model quantifies the threats and opportunities of the cultural environment based on the list of factors: a tendency to centralization, common management style, the importance of status, importance of relations in negotiations, labor mobility, conflict resolution, modesty, perception of inequality, tolerance to new ideas, the importance of strict rules in business, short-term benefits, confidence in one's views, attitude to pleasure, social norms. A comparative analysis of business etiquette of the studied countries on seven positions: greetings, personal space, gift exchange, business cards, building relationships, negotiation, and punctuality is presented in the article
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    Modelling the relationship between retail development indicators and economic indicators in European countries
    (2024) Bilovodska, Olena; Ivanchenko, Kostiantyn
    The modern global market requires extraordinary attention to the development of retail trade, which is not only the face of the economy of countries, but also plays a key role in promoting their economic prosperity. In this context, understanding the relationship between retail development indicators and indicators of the state of the economy is necessary given the importance of retail trade as one of the key elements of economic systems and is an important task for scientists and economists. Highlighting the relationship between retail trade and the state of the economy of European countries opens up opportunities for understanding and predicting economic and social trends on the path of Ukraine's accession to the EU, and promotes entrepreneurship. This study aims to model the relationship and establish statistically significant dependencies between the development of retail trade and the economic development of European countries, and to identify indicators that have an impact on the development of the industry. The study established a statistically significant impact of economic growth characteristics on the development of the retail trade industry in European countries in 2005-2022. In particular, it has been determined that the volume of trade turnover depends on such indicators as GDP per capita, consumer inflation and unemployment in the economy. The number of retailers is influenced by the volume of high-tech exports and the Gini index, which measures income inequality in the country. The number of employees in the industry depends on consumer inflation, unemployment and the Gini index. The share of income that is invested in the operating activities of the industry's enterprises depends on the level of consumer inflation, unemployment, the share of research and development expenditures in GDP and GDP per capita. GDP per capita has the strongest positive effect on turnover and consumer inflation on turnover. The unemployment rate has the strongest negative impact on turnover and the number of employees in the industry. The study confirmed the hypothesis about the positive impact of economic development on the retail industry in European countries. An economic system that promotes investment in research and development, aims to reduce unemployment and increase economic efficiency, plays a key role in the development of the retail industry in European countries. Given this, future research should focus on other factors that may influence the development of the retail industry in order to better understand the processes taking place in this area and to develop more accurate and effective strategies to promote its sustainable growth.
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    Positioning in the Retail Market of Grocery and Consumer Goods (Case Study: Romanian Market)
    (2022) Bilovodska, Olena; Ivanchenko, Kostiantyn
    The work is devoted to the development of practically oriented perception maps for positioning of retail networks in the set of attributes: price, recognizability, trust, convenience, quality, which allowed us to reasonably determine positioning by selected segments on the basis of objective marketing information. To do this, on the example of the Romanian market as a developing country, the authors conducted a market study of short-term demand, consumer behavior and motivation in the retail market of groceries and consumer goods by surveying 317 respondents to determine the frequency of store visits, priorities networks, motives, consumer risks and consumer loyalty. Also, authors conducted another market study of perception of retail chains by surveying 117 respondents to determine consumers attitude to existed retail chains. According to the results of the study, recommendations for positioning new networks in this market are provided. The results of the study can be used to develop strategies for positioning of retail chains in the consumer goods market while entering new markets in developing countries.