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Mobile marketing communication in scientific environment

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dc.contributor.author Hak, Mario
dc.contributor.author Andrlić, Berislav
dc.date.accessioned 2014-02-05T15:07:57Z
dc.date.available 2014-02-05T15:07:57Z
dc.date.issued 2014
dc.identifier.uri http://ekmair.ukma.edu.ua/handle/123456789/2818
dc.description.abstract Mobile marketing is the process of marketing to the people via their mobile devices in scientific environment. This is really just an extension of internet marketing, as more and more proffesors and students are starting to spend more time on their mobile devices and less time on their computers it was inevitable that the internet marketers would move into this form of marketing. With the increasingly widespread use of smartphones, app usage has also greatly increased. Therefore, mobile marketers have increasingly taken advantage of smartphone apps as a marketing resource. That allows direct engagement, payment, and targeted advertising. This paper will give an theoretical and practical overview of marketing functionality of most used apps in Croatian scientific enviroment such as: LinkedIn, Dropbox, Edmodo, Evernote, Meebo Mobile, etc., compared with satisfaction of users in Croatian scientific environment. en_US
dc.language.iso uk uk
dc.subject мобільний маркетинг uk
dc.subject ринкові відносини uk
dc.subject наукове середовище uk
dc.title Mobile marketing communication in scientific environment en
dc.title.alternative Мобільна маркетингова комунікація у науковому середовищі uk
dc.type Presentation uk
dc.status published earlier uk


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