Nation branding on Twitter accounts of Ukrainian diplomats: projecting Ukraine’s image through digital diplomacy channels
| dc.contributor.advisor | Mridula, Ghosh | |
| dc.contributor.author | Yemets, Olha | |
| dc.date.accessioned | 2024-05-09T06:24:02Z | |
| dc.date.available | 2024-05-09T06:24:02Z | |
| dc.date.issued | 2023 | |
| dc.description.abstract | The paper aimed to determine the relationship between digital diplomacy on social media and nation branding through the study of how Ukraine utilizes this new media environment to project its self-portrait on Twitter accounts of its diplomatic representatives. | en_US |
| dc.identifier.uri | https://ekmair.ukma.edu.ua/handle/123456789/29476 | |
| dc.language.iso | en | en_US |
| dc.status | first published | uk_UA |
| dc.subject | digital diplomacy | en_US |
| dc.subject | nation branding | en_US |
| dc.subject | twiplomacy | en_US |
| dc.subject | digital diplomacy channels | en_US |
| dc.subject | Ukrainian diplomacy | en_US |
| dc.subject | nation brand | en_US |
| dc.subject | national image | en_US |
| dc.subject | bachelor thesis | en_US |
| dc.title | Nation branding on Twitter accounts of Ukrainian diplomats: projecting Ukraine’s image through digital diplomacy channels | en_US |
| dc.title.alternative | Національний брендинг у твіттері українських дипломатів: проектування іміджу України через канали цифрової дипломатії | uk_UA |
| dc.type | Other | uk_UA |