(2022) Chychyrkoza, Anzhelika; Chabanna, Marharyta; Reiser, Marion
This thesis aims to show how a liberal-oriented party managed to develop social networks (using the example of Instagram) into an instrument of successful political communication and which frames were used for this. The investigation is carried out using the example of the German Free Democratic Party and Alliance 90/The Greens during the last three weeks before the 2021 federal election.