Abstract:
Тhe topic of our research is defined by the relevance of learning the concepts which is caused by the present-day linguists’interest to such problems of cognitive linguistics as language world picture, language personality, language discourse, conceptualization. The object of the investigation is the private classifieds published in British newspapers online. The novelty is explained by the fact that the concept positivity in private classifieds is analyzed for the first time. The component method of concept analysis is used.