У статті досліджено проблеми радянського споживання у 1920–1930-ті роки крізь призму
травматичного досвіду та його рефлексії. Для розкриття прихованих аспектів споживчих практик
"нової радянської людини" використано теоретичну конструкцію "травматичного досвіду". Залучення методологічного інструментарію дослідження емоцій та травми дало змогу виявити негативні спогади в індивіда про повсякденне споживання. Проаналізовано такі травматичні практики,
як купівля і "діставання" товарів, стояння в чергах, втрата часу тощо. З’ясовано, що травматичний досвід споживання сформував "уявну спільноту" людей, які були об’єднані навколо спільних
проблем матеріального забезпечення.
The paper examines the problems of Soviet consumption in 1920–1930s in the context of its traumatic
experience. The theoretical construction “traumatic experience” is used in order to reveal important and hidden
aspects of everyday practices of the “new Soviet man”. With the help of the methodology of the history of
emotions, the author makes an attempt to explore the negative emotions of individual in his/her consumption.
Examples of traumatic experience in everyday practices include standing in queues, “getting” goods, and
losing the time. The socio-economic conditions of Soviet modernization led to the emergence of a “forced
assortment”, “commodity hunger”, which significantly complicated the process of the everyday needs
satisfaction. The author argues that traumatic experience in consumption has led to the negative perception of
Soviet society. She analyzes how the memoirs about 1920–1930s give us opportunity to reconstruct consumer
insights concerning traumatic reflections of everyday life. Most of the authors use negative emotional regime
in describing the routine problems of consuming things under the planned economy system.
In fact, this allows us to construct an image of a consumer who became a victim of the Soviet experiments
with the market. If in the 1920s the consumer was a hostage to the “elements of the market”, as claimed by
Soviet propaganda, then in the 1930s, he was completely dependent on the system of planned distribution
and supply and became a hostage to the state.
The author alleges that consumption practices turned into a certain apparatus of coercion and survival of
Soviet society. The loss of choice, standing in the queues, problems with commodity provision made various
types of injuries common to all consumers. In fact, the traumatized consumption became an important factor
that united a large imagined community of people within the entire Soviet space.
