Marketing tools for moving fashion industry business online based on consumer behaviour research
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Date
2022
Authors
Poretskova, Mariia
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Abstract
The main purpose of this work is to analyze consumer behavior while making online purchases in the fashion industry and suggest strategies and marketing tools that would increase sales in fashion industry e-commerce and help customers to overcome barriers while buying online.
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Keywords
мarketing tools, consumer behaviour research, мarketing, bachelor degree