Orlova, Dariya2013-07-092013-07-092010https://ekmair.ukma.edu.ua/handle/123456789/2413The paper explores the standards of media coverage of elections in Ukraine, focusing primarily on the news TV programs. While providing a brief overview of the practices of electoral coverage by Ukrainian media throughout last decade, the paper specifically addresses the most recent presidential election campaign of 2009-2010 as a case study. The paper presents the results of news monitoring, outlining major trends in media coverage of election campaigns in Ukraine. The problem of paid-for coverage and its implications for the development of media system in Ukraine are discussed.enelectoral coveragestandards of journalismpaid-for coveragemedia in transitionpolitical communicationArticle