Chala, NinaPoplavska, Oksana2018-06-012018-06-012017Chala N. The 4th Industrial Revolution and Innovative Labor: Trends, Challenges, Forecasts / Chala Nina, Poplavska Oksana // Czlowiek-Spoleczenstwo-Gospodarka / red. M. A. Paszkowicz [et al.]. - Zielona Gora, 2017. - T. 4 : Intelektualizacja i humanizacja pracy. - P. 141-154.https://ekmair.ukma.edu.ua/handle/123456789/13184The society is driven by the cyclical effect of the technological progress, which transforms the economy and changes the demand and supply notions within the labor market. However, today's changes, namely the 4th Industrial Revolution, have a number of features, among which the most significant is transforming the role and place of people in the production, economy, and life. This notion has both positive and negative trends. On the one hand, the potential of some economies will grow, thereby bringing high profits; however, on the other hand, many people will be unemployed, which once again requires much effort from the state and business to equalize the imbalance between supply and demand on labor sources. The authors of the article attempted to reveal the basic trends of the 4th Industrial Revolution in Ukraine, to predict some possible risks and changes, and to justify the strategic directions of the country's development in face of the new environment.enthe 4th Industrial Revolutionthe 4.0 Industryinnovative laborcreative economyknowledge economylabor marketarticleArticle