Pan, LiliyaDerevianko, L.2011-07-212011-07-212010Pan L. V. The art of Uniting Business and Science in Marketing / [Pan L., Derevianko L.] // EBRF 2010 ["Recearch Forum to Understand Business in Knowledge Society", (10 : Co-Creation as a Way Forward)], September 15-17, Nokia, Finland : Program and Abstracts / Tampere University of Technology and University of Tampere, Aalto University. - Tampere, 2010. - P. 172–173.https://ekmair.ukma.edu.ua/handle/123456789/1124entheoretical concepts of marketingsimple and effective marketing strategyCreative Marketing Centerto establish close links of business and science in marketingмаркетингConference materials