Kuzheliev, MykhailoNechyporenko, AlinaDanovych, OleksandraOsadchyi, ViacheslavSokolov, Volodymyr2025-09-182025-09-182025Information Technologies in Modeling the Impact of the Economic Environment on the Performance of Companies / Mykhailo Kuzheliev, Alina Nechyporenko, Oleksandra Danovych, Viacheslav Osadchyi, Volodymyr Sokolov // DECaT'2025: Digital Economy Concepts and Technologies, April 4, 2025, Kyiv, Ukraine / Borys Grinchenko Kyiv Metropolitan University. - Kyiv, 2025. - P. 126-134.https://ekmair.ukma.edu.ua/handle/123456789/36739The article investigates the use of information technologies to model the impact of the economic environment on the financial performance of companies (on the example of Adidas AG). The study is based on building an econometric model using EViews, which allows quantifying the impact of macroeconomic factors such as gross domestic product, inflation and unemployment on the income of Adidas AG. In the process of modeling, the least squares method was used, the significance of variables was assessed, and tests for autocorrelation, heteroscedasticity, normality of residuals distribution, and multicollinearity were performed. The results confirmed the high level of dependence of the company’s financial results on the dynamics of the external economic environment. The practical value of the study is to substantiate the feasibility of introducing digital information systems to support financial forecastingand strategic management in the context of economic instability.eninformation technologyeconometric modelingforecastingmacroeconomic factorsfinancial resultsregression analysiseconomic environmentсonference materialsConference materials