Bilovodska, OlenaMelnyk, M.2025-04-232025-04-232023Bilovodska O. Digital marketing as a key success factor for enterprises in the modern business environment / Bilovodska O., Melnyk M. // Marketing of innovations. Innovations in marketing : materials of the International Scientific Internet Conference (Poland, Bielsko-Biala, 15 of December, 2023) / University of Economics and Humanities. - Bielsko-Biala : WSEH, 2023. - P. 124-127.978-83-63649-15-9https://ekmair.ukma.edu.ua/handle/123456789/34313Abstracts of the report of the participants of the International Scientific Internet Conference "Marketing of innovations. Innovations in marketing", (Poland, Bielsko-Biala, 15 of December, 2023).en-USdigital marketingmarketing activitydigital toolsdigital promotion channelsbusiness environmentsconference abstractConference materials