Mykolaichuk, MykolaMalysh, Nataliia2021-10-152021-10-152020Mykolaichuk M. Cross-Border Cooperation in the Context of the Movement to the "Blue Ocean" (Challenges for Ukraine) / Mykola Mykolaichuk, Nataliia Malysh // EU and Its Neighbourhood: Enhancing EU Actorness in the Eastern Borderlands : EURINT 2020 Conference Proceedings (October 15-17, 2020) / ed. by Bogdan-Constantin Ibanescu, Cristian Încaltarau, Ciprian Alupului, Anatolie Carbune ; Alexandru Ioan Cuza University of Iasi. - Iasi : Editura Universitătii "Alexandru Ioan Cuza" din Iasi, 2020. - P. 268-284.https://ekmair.ukma.edu.ua/handle/123456789/21148The purpose of the study is substantiating the theoretical and methodological aspects for cross-border cooperation between countries on the eastern borders EU with Ukraine, as a tool for moving to the “blue ocean” of market space. For achieving the researches’ goal, a methodology, which based on the comparison of the results of the sustainable development conditions of the border areas of neighbouring countries had been using. This approach, according to the authors, will help identify problems in the development of these areas and identify tasks to overcome them. On the example of development forecasting of Ukraine’s’ regions, the practical approach for the primary levers determining of influence on the factors of change in the conditions of development of border areas had been illustrating. The obtained results and the developed conclusions and proposals will contribute to the provision of adequate public administration for balanced and sustainable territories development.encross-border cooperationbalance of interestsinstruments of influencedevelopment strategymanagement efficiencyconference materialsConference materials