Ivashchenko, Olha2024-07-042024-07-042024Ivashchenko O. From Plan to Market: Homo Sovieticus vs Homo Economicus / Olha Ivashchenko // Радянське "я" і радянське "ми" між ідеологією і реальністю = Soviet "I" and Soviet "We" between Ideology and Reality : колективна монографія за підсумками конференції / [заг. ред. Наталії Шліхти ; упоряд. Тетяни Бородіної]. - Київ : Дух і Літера, 2024. - C. 117-126.978-617-8262-21-1https://ekmair.ukma.edu.ua/handle/123456789/30272This chapter focuses on the social transformation of post-Soviet society through the lens of economic sociology, utilizing the path dependence methodology. From the early 1990s onwards, Ukrainians have faced novel challenges regarding employment and workplaces, marking a significant departure from the Soviet policy of lifelong full employment and its corresponding ideology. As a consequence, all developments within the socio-economic sphere, as evidenced by statistical data and sociological findings, illustrate the initially spontaneous shifts in employment dynamics, work motivation, and the pursuit of sustainable livelihoods. These changes were accompanied by the growth of market-oriented thinking. However, it is important to note that these transformations were not devoid of remnants from the Soviet era, resulting in phenomena such as the expansion of the shadow economy and the concurrent rise of informal employment alongside the emergence of a movement toward self-employment.enfull employmentinformal employmentself-employmentsoviet prohibition and repressive labor systemmarket developmentsection of the monographBook chapter